Synergonconsulting

NeuResOn is a brand new product (prototype) developed by Synergon Consulting. It’s a behavioral profiling tool for online consumers, it runs online (software application) being built as a visual quiz (no verbal items) based on neuroscience research and it investigates how consumers’ brain processes various stimuli. Based on consumers’ answers, it facilitates understanding of their decisions with increased objectivity by eliminating various research biases (desirability effect, social conformity, projection bias, etc.). NeuResOn will help online consumers by providing content more appropriate to their behavioral profiles and limiting search time. At the same time, the tool supports media-buying agencies, online portals (which sell ad space) and companies which want to increase the efficiency of their online advertising campaigns.