Innovative products
Our research projects produce practical, real-life results, which get translated into innovative products. We have developed in the last years 3 products for which we applied for invention patent in order to protect our intellectual property.
BrainPerform is an assessment test, which evaluates professional and managerial skills by measuring the functioning of brain mechanisms, which are the real drivers of performance. It’s a non-verbal test (thus eliminates traditional assessment biases), it’s administered on-line (with secured access) and provides a detailed individual and management report for 16 competencies grouped under 8 clusters.
ConsumerBrain is a neuromarketing research tool, which identifies the real drivers behind consumers’ purchasing decisions. It uses visual stimuli to gather consumers’ reactions (NOT declarative statements) and unconscious associations in relations to products and brands. The tool can be used for various research projects:
- Customer segmentation
- Product design and development
- Testing advertising efficiency
Brain Fitness is an innovative product designed as a collection of mental exercises stored on a CD. Research has shown that such exercises not only improve mental functioning, but also optimizes the immune system, increasing the overall well-being. The main benefits that this product brings are:
- increased mental power and concentration
- improved memory capabilities
- increased learning capacity
- a more efficient immune system
